Good things take time. Commit!


The next big thing.

With so many promises of hope wrapped up in irresistibly seductive allure of something new and exciting by the beauty industry, it’s little wonder we struggle to be patient. We’re left wondering what’s the next best thing? What’s everyone raving about in skin care and beauty this year? Could the latest super ingredient change your skin for the better? Will it even work at all?

Sure, there are many new and exciting discoveries being developed into elegant and sophisticated formulas by the beauty and skincare industry, but, none of it’s going to make much of a difference unless you commit. Yep, I’ll just repeat that. Good skin means you need to invest and commit.
Allow your skin care of choice the time it takes to work for you. I’m not talking a few weeks or even a month. It’s time to take a longer view.


This is a lifetime proposition. 

Once you’ve found a product that suits your skin, stick with it. After all, an occasional skin care routine, isn’t a routine at all, is it?
Of course, you may want to change your brand from time to time. Perhaps you found something new and you just couldn’t resist. The cool and sophisticated packaging or the addictive scent; which is all fine as long as it’s backed up with more than clever marketing. But, wait. Always look for the science behind your choices. 
Or maybe, your skin care professional has advised you on a brand they believe to be far better suited to your skin. Great, make the change if you need to. But, if it’s real results you’re after, then you’re your going to do more than just change up your brand.  Every investment requires you to commit. 
Your invested money, now invest your time. Make it count for you. Get the basics right. Just do it! Stay the course. 


Commitment Number 1: Cleanse gently and religiously.

A mild cleanser that doesn’t strip the precious oils from your skin is going to be one of the most important things you can do for your skin. But, of course, you must do it every day and specifically every night.
Don’t allow the remnants of the day to remain on your skin overnight. Remove every trace of your makeup, including any stubborn eye makeup. Cleanse away the grime accumulated from the day. You’d be surprised to find how much gunk, grime and pollution lands on your skin. Leaving your skin in a state of stress and launching runaway free radicals to damage your skin unnecessarily.


Commitment Number 2: Exfoliate with an alpha hydroxy acid serum.

When you exfoliate properly and regularly it shows in your skin. Most really effective exfoliating products are either liquid-based serum or a non-setting mask or mini-peel treatment. Depending on the type of exfoliating product your choose, you’ll need to include this in your routine either daily or weekly. Your skin care professional can advise you on how often. 


Invest in your skin care regimen. It doesn’t have to be the most expensive to be the best for you.


Commitment Number 3: Include Vitamins A, C, E and B3 in your daily skin care routine.

Vitamins when applied as part of a regular skin care routine, not only create an antioxidant network but assist in protecting your skin from the heat of the sun and environmental stressors. 


Commitment Number 4: Find a good moisturiser.

One that leaves your skin feeling comfortable. Again, if you don’t want to spend the best part of a weeks wage on skin care, then choose a moisturiser that feels good. The comfort you get from a well-formulated moisturiser, used every day will provide you with the benefit of preventing something called, Trans Epidermal Water Loss (TEWL) and will keep the surface of your skin hydrated all day.


Commitment Number 5: Choose your sun protection wisely.

The best you can afford. Choose a sunscreen you actually like wearing, then do so. Every day. While you’re checking the SPF, be sure to check if it’s broad spectrum. This is the gold standard and will block out both UVB and UVA radiation. 


Have you made the commitment yet?

So, before you jump at the next super brand or big promise in a jar. Think about how much time you’ve given your current routine? Have you followed the steps as you were advised? Did you wish for an instant result and then chucked it all in before it had time to work? Perhaps not? I know, we all want a quick fix. We all want our skin care problems solved instantly. But, truly, if there’s one thing I know for sure. Taking the long view will be the best thing you ever did.


And now you? 

Have you found a brand you loved so much it was easy to go the distance even if the result took some time? I’d love to hear from you or if you liked this article you might like to share it with your friends.
In the meantime, you make also like to visit the Ego Expert Skin Care Hub where you’ll find 53 tips for healthy skin from some of the best skincare experts in the beauty industry. Enjoy!
See you next time.

The Beauty Issue